In 2023 I had a chance to work on brand development, creative direction, visual identity and marketing strategy for an Estonian affordable luxury brand ONEHE. From crafting the brand concept to executing a comprehensive brand development strategy, the journey included:
- Development of a compelling brand story and concept, emphasizing the family-owned nature and commitment to durability and sustainability.
- Creation of a brand book, encompassing everything from the logo and brand guidelines to chosen fonts.
- Establishment of an online store on the Shopify platform, providing a seamless shopping experience.
- Launch of social media accounts on TikTok and Instagram, strategically building a strong online presence.
- Design of exquisite jewellery packaging and PR box, reflecting the brand's commitment to affordable luxury.
- Crafting and managing a multi-faceted marketing strategy, incorporating PR box marketing, email marketing, and affiliate marketing.
- Management of several photoshoots for the jewellery catalogue and editorial photos, generating a diverse range of captivating content for online store, printed and social media.
The ONEHE brand has quickly gained popularity among Estonian and Lithuanian clients, securing its place as one of the best-selling brands at renowned stores like Tallinn Design House. The brand's success is anchored in its dedication to crafting stylish, high-quality accessories for every occasion.