As the art director, photoshoot manager, and jewellery artist, I spearheaded a transformative project for SOMA during a rebranding phase. The main goal was to create photo and video content that reflects the brand's new futuristic and contemporary visual language, bringing forth a fresh aesthetic perspective to showcase SOMA's evolving identity in the world of jewellery.
Photographer – Andrey Kulpin
Cinematographer – Andres Hallik
Editor/Colorist – Andres Hallik
Model – Anastasija (AL Model Management)
Art Director – Sofia Hallik
Retouch – Sofia Hallik
Jewellery – SOMA
Style – Svetlana Agureeva
MUAH – Sandra Mäesepp