The aim of the project was to create visual material for the launch of the new jewellery brand, ONEHE. In my roles as the creative director, photoshoot manager, and set designer, I led the creation of a compelling visual narrative aligned with ONEHE's philosophy of everyday elegance, affordable luxury, and sustainability.
There were two photoshoots in total: an editorial + catalogue, and a product photoshoot. The focus was on creating visuals that align with the brand's values. Together with a team of talented creatives, we created compelling visuals used across the brand's online store, social media, and a printed lookbook.
My roles:
- Photoshoot concept and art direction in line with ONEHE's core values.
- Set design.
- Photoshoot logistics and team management.
- Video creation in the format of IG reels in collaboration with a photographer and videographer.
- Photoshoot concept and art direction in line with ONEHE's core values.
- Set design.
- Photoshoot logistics and team management.
- Video creation in the format of IG reels in collaboration with a photographer and videographer.
Photographer – Sofia Kusainova
Cinematographer – Artur Kriuk
Editor/Colorist – Artur Kriuk
Models – Janely (RM Model Management) and Jhenn (Agency Icon)
Art Director – Sofia Hallik
Set designer – Sofia Hallik
Retouch – Sofia Kusainova
Jewellery – ONEHE
Style – Svetlana Agureeva
MUAH – Nastya Shevelyova
Cinematographer – Artur Kriuk
Editor/Colorist – Artur Kriuk
Models – Janely (RM Model Management) and Jhenn (Agency Icon)
Art Director – Sofia Hallik
Set designer – Sofia Hallik
Retouch – Sofia Kusainova
Jewellery – ONEHE
Style – Svetlana Agureeva
MUAH – Nastya Shevelyova